Insignia can be commissioned to independently review and evaluate your hotel’s existing service standards and marketing activity. In fact, you can commission us when your hotel is only a sketch plan or thought.

We will review service standards using many different methods appropriate to your business, such as mystery shopper, departmental, market and culture audits, guest satisfaction and sales audits. With our accurate, transparent and sophisticated technology tools, of which many are web based, we will measure and monitor your company and people performance, making your business decisions far easier to reach.

Insignia can audit the performance of both your business and people, before and after our involvement. We can also track and measure our involvement with you, analysing trends and refining how we work together in a true partnership approach. You will always be closely involved with how we come to our conclusions.

Based on our evaluation, we will identify what has worked and what has been less effective in a previous approach. We will then, recommend appropriate ways forward.

Our unique approach and ability to guarantee results will provide you with reassurance and confidence that the marketing strategies your business adopt in the future, will succeed.