Loyalty Programmes are designed to develop regular patronage from the local business and professional community, through an invitation to become a privileged member of an establishment’s VIP club.

To commit to a Loyalty Programme and simply view it as a selling exercise is to fundamentally misunderstand its purpose and potential. Loyalty Programmes by nature, create an outstanding database for targeted marketing projects, through which every profit sector of your hotel will enjoy benefits.

Insignia has over 30 years of collective experience in the design, development and management of dynamic and effective Loyalty Programmes. Our experience has been gained across several continents, with peoples of various cultures and ethnic backgrounds.

We take on the role of ongoing relationship management with your members, utilising Insignia’s web based Relationship Management system (IRM). IRM automates contact activity with your membership, creating relevant flags and touch points. Further it enables you to carry your marketing message direct to your selected audience via either email of SMS messaging, ensuring that your hotel or business is always communicating effectively and optimizing its potential.

Our databases are relational. We can communicate with, track and analyse all activity across multiple scenarios. We will manage and utilise membership databases in-house, with our own carefully selected people, leaving your people to focus on the more pressing day to day matters at hand within your establishment.

Insignia are so confident in our Loyalty Programmes, that we underwrite them against operational loss, making your Loyalty Programme a painless and risk-free venture for you.